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action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/sites/cherryleaf.com/public_html/wp-includes/functions.php on line 6114It’s often useful\u00a0to look at the economic and technological pressures in other industries, to\u00a0see if the trends emerging there are relevant to the technical communications\/publications sector. In recent Blogs, we’ve covered the issues emerging in education, but the telecommunications\u00a0industry\u00a0might also provide some useful insights.<\/p>\n
Lee Dryburgh, organiser of the Emerging Communications Conference, has been interviewed by Skype Journal.com<\/a>\u00a0 about how he see the future of telecommunication. The key points in this interview are:<\/p>\n He’s talking about telephony and Skype, but couldn’t that also be true for\u00a0paper and Web-based online Help?<\/p>\n Dryburgh sees a new phase emerging that will have deeper impact yet.\u00a0 He said:<\/p>\n “Phase two is built around an economic model that puts human time and attention at a premium<\/em>. It\u2019s the opposite of what we experience today with telephony, where human time and attention is wasted.”<\/p><\/blockquote>\n “Phase two is about intention-based economics<\/em>. It\u2019s focused on fulfilling intentions and desires … I\u2019m not saying we need to become psychologists and anthropologists. But what we need to build for is access to ever more personal information, i.e. about the human behind the endpoint. Privacy does not exist looking long-term. Ever more personal information is the new currency, which underlies intention-based economics, and people will increasingly trade it for free access to services. “<\/p><\/blockquote>\n “If any of this seems abstract at the moment, think about what makes Google money, Ad Words. Google provides search free to the consumer in order to gain eyeballs (mass attention) and takes the search parameter to try and deduce intention. It then sells that attention and intention data upstream to advertisers.”<\/p><\/blockquote>\n Could this\u00a0also happen in the technical documentation arena? Would seeing technical documentation in the context of new economic ideas, such as\u00a0\u00a0intention-based economics\u00a0<\/a>\u00a0and the economics of attention<\/a>,\u00a0affect how and what was created?\u00a0 Would it change the nature of conversations with management and marketing?<\/p>\n","protected":false},"excerpt":{"rendered":" It’s often useful\u00a0to look at the economic and technological pressures in other industries, to\u00a0see if the trends emerging there are relevant to the technical communications\/publications sector. In recent Blogs, we’ve covered the issues emerging in education, but the telecommunications\u00a0industry\u00a0might also provide some useful insights. Lee Dryburgh, organiser of the Emerging Communications Conference, has been interviewed… Read more »<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[166,164,145,194,249,222,229,153],"tags":[274,276,292,269,262,264],"class_list":["post-690","post","type-post","status-publish","format-standard","hentry","category-management","category-marketing","category-technical-author","category-technical-communication","category-technical-publications-technical-author","category-trends","category-user-assistance","category-web20","tag-content-management","tag-documentation","tag-documentation-managers","tag-management","tag-technical-communication","tag-user-assistance"],"acf":[],"yoast_head":"\n\n