Take Microsoft. Within weeks of launching Kinect, someone had hacked it and there was open source code on the Internet. Instead of freaking out, they decided to run with it and create a software development kit. It\u2019s thinking like this that will make personalization and co-creation a key driver for how brands and companies create closer relationships with their customers.<\/p>\n<\/blockquote>\n

To be able to make, hack and adapt products, people need information on how and what to do. This information will come in part from puzzling things out for themselves and sharing knowledge with others, but a key part will also come from product information – the reference and user guides.<\/p>\n

Again, from The Economist:<\/p>\n