Increasing the number and quality of relationships, through need recognition, relevancy enhancements and engagement triggers.<\/li>\n<\/ul>\n5. Sales Automation<\/p>\n
So could the organisation’s Technical Author become the Customer Experience Manager or the Web Experience Manager? They have many of the skills needed to do this role, particularly in content curation, content strategy and the creation of content.<\/p>\n
The biggest leap for a Technical Author would be in adapting to conversational content, instead of monologue content. \u00a0It’s more likely this role will fall to someone with a marketing background (as that’s the department that would probably drive such an initiative), but we could well see some sort of hybrid role emerge: part Marketing Manager, part Information Developer.<\/p>\n","protected":false},"excerpt":{"rendered":"
Rahal Baillie posted on Twitter a link to an article which, in passing, made reference to “Customer Engagement Management“. Julie Hunt described it as: The activity of monitoring of brand and customer conversations on corporate websites, as well as bi-directional communication extensions to external social sites. In essence, it’s about creating and managing content that… Read more »<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[206,164,145,194,222,232,233],"tags":[274,320,321,303,264],"class_list":["post-1759","post","type-post","status-publish","format-standard","hentry","category-careers","category-marketing","category-technical-author","category-technical-communication","category-trends","category-ugc","category-user-generated-content","tag-content-management","tag-content-strategy","tag-customer-engagement","tag-trends","tag-user-assistance"],"acf":[],"yoast_head":"\nWhen will the Technical Author become the Customer Engagement Manager? - Cherryleaf<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cherryleaf.com\/2010\/06\/when-will-the-technical-author-become-the-customer-engagement-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When will the Technical Author become the Customer Engagement Manager? - Cherryleaf\" \/>\n<meta property=\"og:description\" content=\"Rahal Baillie posted on Twitter a link to an article which, in passing, made reference to “Customer Engagement Management“. 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