Prospective customers today know more about products than they have ever done.\u00a0Many people tend to search\u00a0for the solution to their problem on the Web and through Social Media\u00a0before they buy a product or service,\u00a0and many of them never even touch the product before buying it. This means the “marketing funnel” has changed into a loop. At different points in that customer journey loop, User Assistance can help people move from being prospects to be customers and advocates:<\/p>\n<\/a>\n","protected":false},"excerpt":{"rendered":"

Prospective customers today know more about products than they have ever done.\u00a0Many people tend to search\u00a0for the solution to their problem on the Web and through Social Media\u00a0before they buy a product or service,\u00a0and many of them never even touch the product before buying it. This means the “marketing funnel” has changed into a loop…. Read more »<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[247,164,143,145,194,229],"tags":[142,144,262],"class_list":["post-11819","post","type-post","status-publish","format-standard","hentry","category-images","category-marketing","category-roi","category-technical-author","category-technical-communication","category-user-assistance","tag-marketing","tag-roi","tag-technical-communication"],"acf":[],"yoast_head":"\n