We’re presenting on documentation as a emotional experience for users at the TCUK conference later this month, and we’re considering whether we should develop this 40 minute presentation into a workshop. Technical documentation written today really doesn’t take into account the different states of emotion users can have, and this can lead to users bypassing… Read more »
Tag: trends
Report reveals Cherryleaf has Europe’s most influential blog on technical communication
Mindtouch has published a report on the Most Influential Technical Communicator Bloggers. Cherryleaf’s blog, managed by Cherryleaf’s Sales and Marketing director Ellis Pratt, comes in at No.5, and is the highest ranking blog located outside of the USA. The purpose of this blog is to explore the value of technical documentation in all its forms. We’re asking… Read more »
How many cuddles are you putting into your user guides?
From Fast Company: “Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. The essence of affection. The cuddle chemical. In other words, oxytocin. If these changes apply in the world of social media, the implications for business — for every brand, company, and marketer… Read more »
When will the Technical Author become the Customer Engagement Manager?
Rahal Baillie posted on Twitter a link to an article which, in passing, made reference to “Customer Engagement Management“. Julie Hunt described it as: The activity of monitoring of brand and customer conversations on corporate websites, as well as bi-directional communication extensions to external social sites. In essence, it’s about creating and managing content that… Read more »
Three Technical Communicators discuss trends in technical communication
Scriptorium has published the recording of the webinar it hosted on trends in technical communication. In this webinar, Ellis Pratt, Sarah O’Keefe and Tony Self discussed emerging trends in technical communication. Trends in technical communication for 2010 There was a suprising amount of unanimity between the three of us.