Gamification is the integration of game dynamics into any medium such as a Web site, Help file or community, in order to drive a positive response, participation and engagement from a target audience. It’s used by lots of organisations: airlines via Frequent Flyer Programmes, Google via AdWords, as well as more recognisable games software, such… Read more »
Tag: trends
User Assistance: Prevention or cure?
In 2011, will we see a trend towards preventing users getting stuck, rather than curing them after they’ve got stuck? User Interface design is preventative. Support is curative. User documentation is, in most cases, curative. With new technologies for assisting users emerging, Technical Authors may have the opportunity to provide assistance before users get stuck…. Read more »
Hyundai uses an iPad as a driver’s manual
According to Hyundai USA There’s nothing worse than buying a new luxury car only to sit down and have to learn about it through a boring owner’s manual. Thankfully, every Equus comes with a 16GB WiFi Apple iPad, and instead of the boring owner’s manual, the Equus Owner’s Experience app teaches you everything you need… Read more »
Where does your Help sit on the technology adoption curve?
The technology adoption lifecycle model is a popular model for describing how products rise and fall in popularity over time. Many organisations use it to help them plan their position in the marketplace, as few can spread themselves successfully across the whole of the market. If we look at the technology adoption curve for the… Read more »
The User Manual 2.$
Here is an interesting interview between Robert Scoble and Aaron Fulkerson of Midtouch on how MindTouch’s technical communication software is changing how people work together at big companies. “We started seeing more and more of our customers—Intuit and Microsoft, Intel and Autodesk and Mozilla – launching these documentation communities where they have a body of… Read more »