You can now download our white paper “The changing nature of content”

You can now download our Adobe-commissioned white paper “The changing nature of content” via Adobe’s website. “Some organizations are changing the way they write User Assistance, and are, for some content, not using the generally accepted best practices. Through web analytics and other measures, organizations are reporting a noticeable benefit from making these changes.” See: The… Read more »

Changing nature of content free webinar: registration now open

Registration for our upcoming free webinar, “The changing nature of content”, is now open on the Adobe online events Web page. You’re welcome to join us at 7pm (GMT+1) on 24th April 2013. In recent years, technical communicators have focused on improving User Assistance through new technologies and systems, with the assumption that the nature of the content… Read more »

Does relationship marketing mean you also need relationship content?

Last night I saw presentations at the Content Strategy London Meetup from Rob Hinchcliffe (a community strategist), and Sara Treewater (Content project lead for Citi Private Bank’s Web and Mobile team) in which they both mentioned relationship marketing and how it was influencing content strategy. If your marketing and sales strategy focuses on developing a… Read more »

Webinar: The changing nature of content

You’re welcome to join us on our upcoming free webinar, “The changing nature of content”, which will be held at 7pm (GMT+1) on 24th April 2013. In recent years, technical communicators have focused on improving User Assistance through new technologies and systems, with the assumption that the nature of the content the tone of voice,… Read more »