Our post about how Microsoft is changing its writing style (Microsoft moves away from “robot speak” in its user documentation) generated a lot of interest, so I thought it might be useful to post some examples of it that we’ve spotted. These examples are from Office 365 Premium Edition.
Tag: trends
Reframing technical communication as marketing
We’ve noticed a few slidedecks and blogs recently that have been looking at the value of technical communication in marketing a product successfully. With the trend towards earning revenues over a lifetime (rather than in a single upfront payment), the marketing strategies employed by organisations is changing. Scott Abel has posted a slidedeck called “The Future… Read more »
“Bad information is Marketing’s fault problem. Good information is Tech Comms’ specialty. Let’s do the maths.”
The quotation in the title is from Roger Hart’s presentation at last week’s TCUK14 conference. Roger is a product marketing manager who spent a few years as a Technical Author. In his presentation, Collateral damage: do marketing and tech comms have to fight when users get informed?, he explained some of the most powerful marketing content today is… Read more »
Microsoft moves away from “robot speak” in its user documentation
One of the highlights from the Technical Communications UK 2014 conference was the keynote presentation from Microsoft’s Doug Kim. Doug is Senior Managing Editor for Office.com, and leads guidelines and best practices for Voice in Office. By Voice, he means the tone of voice and style of English used in the User Interface and user documentation…. Read more »
The lost Steve Jobs interview – on successful products
Last night, we watched Steve Jobs: The Lost Interview on Netflix. It’s a lengthly (70 minute) interview from 1995, in which Steve Jobs discussed his recipe for a successful business. The interview was made 19 years ago when Steve Jobs was still running NeXT Computers, and just six months before he rejoined Apple. Here are some… Read more »