Ellis Pratt, Sales and Marketing Director at Cherryleaf, will be speaking at this year’s Technical Communication UK conference on “Documentation as an emotional experience for the user”. Many organisations are starting to look at creating a ‘customer experience strategy’. This is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company…. Read more »
Tag: Technical Documentation
Our recent appearance in The Independent newspaper
Cherryleaf got a mention in The Independent newspaper this week, when it published an article called iPad: Manual not included. The iPad doesn’t come with instructions – and it’s not the only gadget to do so. Are we losing our curiosity about how technology works?
Does making user manuals freely available increase product sales?
The debate as to whether to make user manuals available to everyone (regardless of them being a customer or not) is one that continues in the software sector. Some companies advocate it as part of a “try before you buy” product marketing strategy; others have concerns as to whether it will adversely affect their sales or their competitive advantage…. Read more »
Case study:How user documentation is developed at Alfresco in an Agile environment, using wikis
This is the edited Cherryleaf interview with Briana Wherry, Information Manager of Alfresco. We discussed how user documentation is developed at Alfreso in an Agile environment, using wikis.
Reducing IT support call times
At the Documentation Managers peer group meeting we hosted earlier this week, one manager commented his organisation was aiming to increase the average time for each support call. This was because it believed it could eliminate all the short duration calls – through redesigning the software and better user documentation. What would be left would be… Read more »