Our June newlsetter contains a links to a flurry of articles on rethinking technical communications. We’ve added comments to a number of these articles, and I thought it might be worth summarising our thoughts on the likely future for technical communication. Today, many products are not always “technical” A lot of technology today is part… Read more »
Tag: Technical Communication
Is re-using content a good or a bad thing to do?
Today’s BBC News Web site has a piece on Ofsted re-using sentences in more than one school inspection report: An investigation has begun into claims that Ofsted approved “cut and paste” inspection reports using identical sentences and phrases…both reports say: “Some teachers do not plan learning for pupils at their different levels of ability and… Read more »
Content doesn’t matter? Don’t tell Coca Cola!
If you’re not sure the value of content and writing, take a look at this video from Coca Cola. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company describes the challenge of content creation to Coca Cola and why it is so important to them. The terminology Jonathan uses in the… Read more »
How software users become champions
Matthew Syed is a British sports journalist and former three times Commonwealth Games gold medallist, who has been investigating what is needed to make people excellent at doing any task involving complexity. He argues that natural talent, your genes, are far less important than many people think. What’s important is practising what you can’t quite do…. Read more »
Should your business scrap internal e-mail?
Ars technica reports today that the CEO of Atos is going to do away with internal e-mail in his organisation. Atos CEO Thierry Breton says that only 15 percent of the 200 e-mails his staff receive on average are valuable, and that staff are wasting between 5 and 20 hours a week handling e-mail. Instead… Read more »