One of the graphs posted in yesterday’s blog showed the number of people searching for IPad Help. Here is the graph: For a product that “just works”, there is an increasing number people searching the Web for iPad Help. However, part of that increase can be put down to the increasing number of iPad sales:… Read more »
Tag: ROI
5 Whys – what does this mean for Technical Authors?
The “5 Whys” is a question-and-answer technique used to discover the root cause of a defect or problem. It is an approach used in the Lean manufacturing methodology, as well as the Six Sigma business management strategy. Here’s an example of the 5 Whys technique: Problem: The vehicle will not start. Why? – The battery is dead…. Read more »
How do you measure the effectiveness of operations manuals and other procedures documents?
When reviewing an organisation’s procedures documents, there are a number of key factors we look at. These relate to the value of the document itself, how it is structured and the clarity of the content (i.e. the words and sentences). One way to rate these factors is by a simple red, amber, green traffic light… Read more »
Reducing app abandonment
At the UAEurope 12 conference, SAP’s Keren Okman quoted a shocking statistic: that the average mobile or tablet app* is used an average of just 3-4 times by a user. The issue of “app abandonment” is one that is likely to be of greater concern for software developers in the future, as they invest ever… Read more »
Measuring the value of Help in desktop applications
One of the challenges for Technical Authors is quantifying the value of what they produce. For example, how can you tell how many people are reading online Help when the software is installed on someone’s desktop computer? One application mentioned in passing as last week’s UAEurope conference, ApplicationMetrics, might be able to provide the answer. ApplicationMetrics… Read more »