Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool. They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement… Read more »
Tag: podcast
Podcast 63: Creating compelling multimedia technical communication and working at Google
In this episode of the Cherryleaf Podcast, we talk to Alexandra White, a Technical Writer on the Ad Manager team at Google. We discuss conference speaking, and creating compelling multimedia content for technical communication.
Podcast 62: Looking back on the presentations at The Evolution of TC 2019 conference
In this episode of the Cherryleaf Podcast, We look back on the presentations at The Evolution of TC 2019 conference. This was held in Sofia, Bulgaria.
Podcast 59: The benefits of metadata, with Michael Andrews
In this episode of the Cherryleaf Podcast, we talk to Michael Andrews about metadata, and his new book “No More Silos: Metadata Strategy for Online Publishers”: Transcript This is the Cherryleaf Podcast The normal way in which seems to have been a tradition so far in the way that we’ve done the interviews on the… Read more »
Podcast 56: Microcontent in Flare
In this episode of the Cherryleaf Podcast, we speak to Mike Hamilton about the new microcontent features coming to MadCap Flare. In particular, we discuss chatbots and using microcontent to improve search results. If you are a Technical Author working on a SaaS based application or a web site, then this is well worth a… Read more »