Social Media experts, such as David Armano, of Dachis Corp, are proposing new business measures for assessing the effectiveness of social media marketing. Armano is proposing five key measurement factors: Attention: how many people are clicking on your site, blogs or tweets? Engagement: how much interaction there is between the community and you? Authority: your… Read more »
Tag: marketing
Where does technical documentation fit into a “Freemium” business model?
This short video by Penny Power explains the Freemium model and how it applies to her business: So where does the Technical Publications department fit into this model? Traditionally, the user documentation has been given away free with a chargeable product. It’s not been chargeable in itself, but people have been required to buy a… Read more »
Documentation as flash cards
Here is a nice use of flash cards as a way of providing user documentation. In this case, it’s the legal rights of New York tenants: Designer and artist Candy Change collaborated with non-profit group “Tenants & Neighbors” to develop and produce a boxed set of 30 flash cards on tenants’ rights. The flash cards translate New… Read more »
What’s the point of user documentation, from a marketing perspective?
I was talking to a Documentation Manager earlier in the week, who was telling me she had a new boss – a VP of Marketing. She was having to work for someone who didn’t see the value in user documentation, and she was finding it difficult fighting her corner. The challenge she faces is understanding the… Read more »