We recently shared some statistics* on newsletter with a partner, and took the opportunity to compare those figures with some industry benchmarks. MailChimp publishes email marketing benchmarking statistics, as does Supplygem and Smart Insights. Based on those benchmarks, we have a slightly above average open rate and a significantly above average clickthrough rate. With the Cherryleaf… Read more »
Tag: Analytics
Better content through analytics
At this week’s London Agile Content Meetup, Lana Gibson of the Government Digital Service (GDS) outlined how they use Google Analytics extensively to check and improve the user journey on the GOV.UK website. She said GDS treats this analytical data as the voice of their users – with GDS needing to interpret it and provide… Read more »
Is your Technical Author a “Quant” or a “Pundit”?
The US Presidential elections have just ended, and the big winners were the “Quants” – the statisticians such as Nate Silver, who used statistical models of big data sets to accurately predict the electoral college vote results. In competition with the Quants were the “Pundits”. These were the commentators on politics, some of whom said… Read more »
Case Study: User Documentation at Red Gate Software
Our latest interview is between Ellis Pratt of Cherryleaf and Rachel Potts of Red Gate Software, concerning user assistance and documentation at Red Gate Software. We discussed working in an Agile environment, providing a single support centre for all user information and how Web Analytics can help improve user documentation. This is the full interview, and… Read more »