Why business writing is so difficult

“Everyone is taught to write at school, so surely everyone can write in business?” Although the quotation above would seem to make sense, the reality is that many people find it hard to write in a business context. They struggle to write clearly, and it can take them ages to produce a piece of content. It’s not… Read more »

Institute of Directors masterclass on: The written word – creating effective content

Cherryleaf’s Ellis Pratt will be speaking at the Institute of Directors’ June 2015 Members Masterclass on “The written word – creating effective content”. The written word is one of the key ways we communicate with others. Whether we’re telling or selling, it’s important we get our message across. Unfortunately, many people find writing time consuming, and… Read more »

New case study – Creating an operations manual for a medical service provider

You’ll find a new case study on the Cherryleaf website, regarding a project we carried out for Affidea. Affidea Group BV is a company that offers premium diagnostic imaging, cancer detection and cancer treatment services. It focuses on delivering prompt, thorough diagnoses and high quality treatments by working only with state-of-the-art technology and experienced medical professionals. Affidea… Read more »