Changing times in technical communication 2 – Workflow

We’ve been on the road in recent days and weeks, visiting different documentation teams, and we’ve found there are distinct signs of change. In this post, I’ll look at how we’re starting to see the workflow for creating User Assistance beginning to change. We found many documentation teams overstretched and starting to be asked how… Read more »

Does relationship marketing mean you also need relationship content?

Last night I saw presentations at the Content Strategy London Meetup from Rob Hinchcliffe (a community strategist), and Sara Treewater (Content project lead for Citi Private Bank’s Web and Mobile team) in which they both mentioned relationship marketing and how it was influencing content strategy. If your marketing and sales strategy focuses on developing a… Read more »

Webinar: The changing nature of content

You’re welcome to join us on our upcoming free webinar, “The changing nature of content”, which will be held at 7pm (GMT+1) on 24th April 2013. In recent years, technical communicators have focused on improving User Assistance through new technologies and systems, with the assumption that the nature of the content the tone of voice,… Read more »

The secret to user generated and crowd sourced content

Mozilla’s Janet Swisher had a number of useful tips at Technical Communications UK 2012 on how to encourage user generated and community based content: People contribute because they want to learn something and for personal growth. You need to recognise this work. Crowds aren’t smart, communities of peers are. Create a community about the topic… Read more »

Our 2nd ‘Trends in Technical Documentation’ Talk – 9th May 2012

Cherryleaf is curating and hosting a programme of talks on trends in technical documentation. At these sessions, there’ll be presentations from respected members of the Technical Communication profession, plus the opportunity to network with your peers. The next talk is: User Assistance in a Social World We’ll be looking questions, such as: Where does technical documentation… Read more »