Rahal Baillie posted on Twitter a link to an article which, in passing, made reference to “Customer Engagement Management“. Julie Hunt described it as: The activity of monitoring of brand and customer conversations on corporate websites, as well as bi-directional communication extensions to external social sites. In essence, it’s about creating and managing content that… Read more »
Category: trends
Three Technical Communicators discuss trends in technical communication
Scriptorium has published the recording of the webinar it hosted on trends in technical communication. In this webinar, Ellis Pratt, Sarah O’Keefe and Tony Self discussed emerging trends in technical communication. Trends in technical communication for 2010 There was a suprising amount of unanimity between the three of us.
“Digital Natives” and the end of traditional hotline support
Are we seeing a new generation growing up who are shying away from telephone-based support in favour of text-based support? This is one conclusion we can draw from a New York Times article last week on teenagers (whom it called “Digital Natives”) and technology. It reported on research from the Pew Research Center that indicated: Children… Read more »
Our recent appearance in The Independent newspaper
Cherryleaf got a mention in The Independent newspaper this week, when it published an article called iPad: Manual not included. The iPad doesn’t come with instructions – and it’s not the only gadget to do so. Are we losing our curiosity about how technology works?
Can the experience of paper be replicated on a screen?
A number of organisations are experimenting with how the experience of reading a paper book or a magazine can be replicated when they are displayed on a screen: Science writer Eli Kintisch has created a Flash-based guide on using technology to deal with the effects of climate change, in the style of an airplane safety instruction card. Marvel Comics has… Read more »