How to build a multi-million dollar business by putting manuals on the Web

One of the issues we’ve been promoting for many years is the importance for Technical Authors to publish their user guides and online Help on the Web. A surprisingly large amount of companies still don’t offer Web versions, for reasons that include: It’s too difficult Our competitors might read it and reverse-engineer our product Support/Training/Marketing… Read more »

Content doesn’t matter? Don’t tell Coca Cola!

If you’re not sure the value of content and writing, take a look at this video from Coca Cola. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company describes the challenge of content creation to Coca Cola and why it is so important to them. The terminology Jonathan uses in the… Read more »

Our May “Trends” talk is now sold out

Our next Trends in Technical Documentation talk, “User Assistance in a Social Media World”, on the 9th May, is now fully booked. Our next Trends talk is likely to be a webinar hosted by Adobe in June or July.

Update on our iPad as a documentation device training course

Here’s an update on the training workshop we’re currently developing on how to use the iPad and other tablets as a device for delivering documentation. The trainer’s slide deck has been completed and is out for review. Once that’s been signed off, we’ll check the timings and determine if this is a half or full… Read more »