Customers as advocates

I attended the Customers as Advocates conference yesterday, at the invitation of the hosts Strand Writing and Design. Strand is a copywriting company, and their conference focused on the challenges of creating relationships with customers that will lead onto them providing customer references and case studies. Although the conference was focused on case studies and advocacy,… Read more »

27 February 2015: Trends in Technical Communication training course

Cherryleaf’s Trends in Technical Communication Course – Advanced Technical Writing Techniques will be held on 27th February 2015. If you want to discover new approaches to technical writing, this one-day, hands-on advanced workshop is right for you. You’ll find out how Technical Authors in leading companies are now applying techniques from other disciplines (such as psychology, copywriting, usability… Read more »

Five predictions for technical communication in 2015 and beyond

It’s time to put our heads above the parapet, make ourselves hostages to fortune, and predict what will happen in technical communication in 2015 and beyond. 1. “User Churn” will lead to SaaS providers looking to assist users in better ways The move towards Software as a Service (SaaS) has led to organisations worrying about “user churn” –… Read more »

Microsoft’s “No more robot speak” in action

  Our post about how Microsoft is changing its writing style (Microsoft moves away from “robot speak” in its user documentation) generated a lot of interest, so I thought it might be useful to post some examples of it that we’ve spotted. These examples are from Office 365 Premium Edition.

Reframing technical communication as marketing

We’ve noticed a few slidedecks and blogs recently that have been looking at the value of technical communication in marketing a product successfully. With the trend towards earning revenues over a lifetime (rather than in a single upfront payment), the marketing strategies employed by organisations is changing. Scott Abel has posted a slidedeck called “The Future… Read more »