Technical Authors and the dark art of persuasion

Our latest post for the STC’s blog has been published today – Letter from the UK: The Dark Art of Persuasion. The reason why Science and the dark art of persuasion interested me, was because we’re noticing the techniques of persuasion appearing in some Web-based Help. Indeed, we cover some of these techniques in our advanced… Read more »

Webinar: Planning User Documentation When You Are a Startup Business

In conjunction with The Society for Technical Communication, we’ll be presenting the webinar Planning User Documentation When You Are a Startup Business on Tuesday, 19th February. In this presentation, we’ll look at how to plan a user documentation project when you’re working for a startup technology company. Working in this environment gives you the opportunity to… Read more »

The future of technical documentation is more about psychology than technology

In the quest to offer better forms of user assistance, most experts in the technical communications profession propose technological solutions: using XML, intelligent and adaptive content etc. to present essentially the same type of guidance as has been provided for the past 20 years. We believe there has been a change in the relationship between… Read more »

Announcing: Trends in Technical Communication Workshop – Advanced Technical Writing Techniques

You’ll find a new training course on our Web site called Trends in Technical Communication Workshop – Advanced Technical Writing Techniques. If you’ve read the technical writing blogs and magazines, you’ll have noticed a growing interest in new approaches to technical communication – asking whether all of the tried-and-tested writing methods from past decades still make… Read more »