The user manual in TV advertising

I came across these classic TV adverts today, which feature the humble user manual. Would an advert like this work today?

Technical Documentation: How it really gets written

This reputedly originates from Damien Katz of The CouchDB Project: “Welcome to the world of technical documentation! The situation you are in is no different from any other technical author. The technical writing process: 1. Ask engineer how the damn thing works. 2. Deafing silence. 3. Crickets. 4. Tumbleweed. 5. Just start writing something. Anything…. Read more »