Below is an interview between Ellis Pratt of Cherryleaf and Jill Fifoot of Lloyd International. In the interview, we discuss localizing and translating technical documentation. See also our Translation Services.
Category: Technical Documentation
How many cuddles are you putting into your user guides?
From Fast Company: “Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. The essence of affection. The cuddle chemical. In other words, oxytocin. If these changes apply in the world of social media, the implications for business — for every brand, company, and marketer… Read more »
Managing documentation projects – Sage Technologies case study
Below is an interview between Ellis Pratt of Cherryleaf and Diana Logan, Documentation Manager at Sage Technologies. In the interview, we discuss Sage Technologies’ new platform for assisting users, the “Sage Ecosystem”, and how user documentation is developed by Diana’s team.
One key lesson every Compliance department can learn from Dyson vacuum cleaners
Some industry sectors, such as finance, often require strict adherence to specific policies and procedures. Compliance departments have to ensure these are kept up to date and accessible, from both a legal and industry perspective. The problem is that governance can be expensive, really expensive. Unfortunately, the volume of written content continues to explode, and… Read more »
Ellis to speak about documentation as an emotional experience at TCUK 2010
Ellis Pratt, Sales and Marketing Director at Cherryleaf, will be speaking at this year’s Technical Communication UK conference on “Documentation as an emotional experience for the user”. Many organisations are starting to look at creating a ‘customer experience strategy’. This is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company…. Read more »