BBC Four is currently running a series on advertising called “Selling Power”, which is followed by the rather good “Mad Men” drama about advertising people in the 1960s. In “Selling Power”, someone (I can’t remember who) argued one of the benefits of modern day, Web-savvy, advertising is it enables companies get closer to their customers…. Read more »
Category: Technical Communication
New software for technical authors from MadCap Software
MadCap Software has released on details some new products it will be releasing shortly. These include MadCap X-Edit and MadCap Press. What is striking is that MadCap really does seem to understand the problems technical communicators face in the real world. One of the issues technical authors often face is dealing with reviews of drafts… Read more »
RoboHelp Packager for Adobe AIR
Back in the Autumn I posted about Abobe Air and how it could be used to provide a new medium for online Help. Today, I came across RoboHelp Packager for Adobe AIR, which is currently in beta. It converts RoboHelp 6 or 7 generated WebHelp files into a single AIR file, which can be shipped… Read more »
Will Nokia’s new technology reinvent the manual?
Nokia is developing new technology which could reinvent the user manual as we now know it. Combining a mobile phone’s camera with image recognition software, location tracking technologies and improved processing speeds, Nokia intends to provide users with “augmented mobile reality”. The goal is to enable anyone to look at the real world through their… Read more »
Better than Free: User Documentation?
Kevin Kelly has posted an interesting post called “Better Than Free.” It’s about what succeeds in a market where most assets are free. “The internet is a copy machine….When copies are super abundant, they become worthless. When copies are super abundant, stuff which can’t be copied becomes scarce and valuable.When copies are free, you need… Read more »