Kathy Sierra famously summed up most marketing departments’ approach to content in this slide: To paraphrase her, the website and brochure are a thing of beauty, while the user manual is a thing of boredom. Today, the way people use the Internet means this approach to marketing needs to change
Category: Technical Communication
Why your Web content is like Doctor Who
Doctor Who is a popular British TV science fiction series that is celebrating its 50th anniversary later this year. So why is it like your Web content? Let us explain. Regeneration is a part of life One of the reasons why Doctor Who has managed to be popular for so long is due to the… Read more »
Towards an Agile authoring methodology – webinar recording
You can now watch the recording of our webinar on “Towards an Agile authoring methodology”, via Adobe’s website. Agile development is a way of managing IT development teams and projects that creates new challenges for those involved in providing User Assistance for those products. See: Towards an Agile authoring methodology webinar recording
TCUK 13 presentation: Planning user documentation when you are a startup business
We will be presenting “Planning user documentation when you are a startup business” at the Technical Communication UK conference in September. We’ll look at how to plan a user documentation project when you’re working for a startup technology company. Working in this environment gives you the opportunity to work “from a clean sheet,” but it… Read more »
What’s the best way to deliver distance learning for technical communicators?
You’ll find our latest post for the Society for Technical Communication on its Notebook blog. It’s called What’s the Best Way to Deliver Distance Learning for Technical Communicators? One of the most frequent questions we’re asked at Cherryleaf is if we can deliver our advanced technical writing techniques course as a distance learning class. We only offer… Read more »