What’s happening with the ISTC’s marketing?

I’ve had some time in the last few days to initiate some the ideas mentioned in my post Marketing the technical communication profession. This relates to improving the marketing of the Institute of Scientific and Technical Communicators. Most of the work we do for clients is confidential, so it’s a pleasant change to be able to talk… Read more »

“Bad information is Marketing’s fault problem. Good information is Tech Comms’ specialty. Let’s do the maths.”

The quotation in the title is from Roger Hart’s presentation at last week’s TCUK14 conference. Roger is a product marketing manager who spent a few years as a Technical Author. In his presentation, Collateral damage: do marketing and tech comms have to fight when users get informed?, he explained some of the most powerful marketing content today is… Read more »

Microsoft moves away from “robot speak” in its user documentation

One of the highlights from the Technical Communications UK 2014 conference was the keynote presentation from Microsoft’s Doug Kim. Doug is Senior Managing Editor for Office.com, and leads guidelines and best practices for Voice in Office. By Voice, he means the tone of voice and style of English used in the User Interface and user documentation…. Read more »

Your policy and procedures manual as software

Jared Spool tweeted this morning: PLEASE, PLEASE! Tell me that Apple is going to release Hypercard for the iPad! — Jared Spool (@jmspool) September 9, 2014 HyperCard was a hypertext program that came with Apple Macintosh in the 1980s. It allowed you to create “stacks” of online cards, which organsiations used to create some of the first… Read more »

SharePoint for documentation projects

Most of the Technical Authors I have met don’t have a good thing to say about Microsoft SharePoint. In many ways, it represents how not to publish content online. It is seen as encouraging people to move print-optimised documents (Blobs) around, rather than units of content (Chunks), and users are typically left to rely on search… Read more »