The airline safety video is about actions that could save your life, but it can be very dull and mundane if you’ve flown more than once. So airlines are using the third aspect in good design – emotion – to engage with their audience. The latest video to follow this trend is from Delta Airlines: Other… Read more »
Category: Technical Communication
Institute of Directors masterclass on: The written word – creating effective content
Cherryleaf’s Ellis Pratt will be speaking at the Institute of Directors’ June 2015 Members Masterclass on “The written word – creating effective content”. The written word is one of the key ways we communicate with others. Whether we’re telling or selling, it’s important we get our message across. Unfortunately, many people find writing time consuming, and… Read more »
New training courses in technical communication are on their way
It might seem like we’ve been quiet recently, but that’s partly because we’ve been working on an academic project that we hope to be announcing towards the end of the year. As a spin-off from this project, we’re developing new training courses in technical communication. These courses are at a more advanced level than our basic/intermediate courses, and… Read more »
Atlassian no longer lets users comment on its documentation – good or bad news?
Last week, Atlassian sent out this message on Twitter: We’re changing our documentation platform, including closing comments. Read more and learn why http://t.co/PjZVCV1Vze — Atlassian (@Atlassian) April 14, 2015 This was a surprise, as Atlassian has been a strong advocate for having user comments appended to user documentation. Sarah Maddox, when she was working at… Read more »
What is technical communication, actually?
As a technical communicator, sometimes it can be hard to explain to others what it is you do. In the olden days, it was simpler: you could say you wrote manuals. Then, in more recent times, you could say you wrote online Help and manuals. Today, there can be uncertainty of what is and isn’t technical… Read more »