Wistia’s Chris Savage has written an article on how the company focuses on articulating its company vision to differentiate itself in a competitive marketplace. In the article, he states: “To buy software back in the day, you’d go to the store, buy a box, and bring it home. Inside of the box would be a shiny CD,… Read more »
Category: Technical Communication
Squares v circles on screenshots?
We were asked: “Do you know whether it is better to use squares or circles to indicate something on a screen shot? I use circles with thin border & compliment with an arrow. My colleague uses squares & the Subject Matter Expert prefers circles. I was just wondering whether there is a best practice for this or… Read more »
Creating palaces of almost forgotten things
This weekend, we went to the Fabularium on London’s South Bank, where the programme highlighted The Museum of Almost Forgotten Things. It struck me that this concept could also be applied to technical communication. The impetus to write things down, to document policies and procedures and to write user documentation for software written in a… Read more »
The decline of the gerund in technical documentation?
Louise Downe, who works at the UK’s Government Digital Service, wrote a blog post (Good services are verbs, bad services are nouns), where she stated: “After several rounds of user testing, the Home Office changed the name of ‘Immigration Health Surcharge’ to ‘check if you need to pay towards your health care in the UK’ –… Read more »
Protecting your brand using technical communication
On BBC Radio 5 live’s Wake Up to Money programme today, Lisa Thomas, Chief Executive of advertising agency M&C Saatchi, said: “We can’t just think about just one advert. We have to think about the brand and the relationship that consumers have with that brand, and be aware that consumers see your brand and your product everywhere… Read more »