We’re planning to have some new laptop stickers printed. We’ll give them away to anyone we meet, or post them to anyone in the UK who’d like a sheet. Here is the draft design: Alternates: What do you think of the designs? How could they be improved?
Category: Technical Communication
Every Page is Page One – Interview with Mark Baker at UAEurope 2017
Here is an interview we carried out with Mark Baker, author of Every Page is Page One. The interview is interspersed with audio snippets from Day 1 of the UAEurope 2017 conference. Presentations: Caroline Loverage (Thermo Fisher Scientific). Teaching by Example: Worked Examples in the Documentation of Complex Systems Kelly O’Brien (Kayako). Practical Information Architecture: Building Templates… Read more »
The new marketing funnel for software and other technology products
Prospective customers today know more about products than they have ever done. Many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and many of them never even touch the product before buying it. This means the “marketing funnel” has changed into a loop…. Read more »
Unifying pre- and post- sales content
From the Cherryleaf Podcast: We ask, should marketing and technical communiations be unified?
Getting users to answer their own Support questions
From the Cherryleaf Podcast: We look at getting users to answer their own Support questions – why would we want to do this, and how can we do this.