New Cherryleaf logo – can you guess what it will look like?

The more sharp eyed visitors to the Cherryleaf Web site may have noticed our company logo has almost disappeared off the site. That’s because we have just signed off on a new logo that will be revealed shortly. This gives the opportunity for a little bit of fun – can you guess what our new… Read more »

When Mercedes made emotional owner’s handbooks

In this week’s Autocar magazine, Chris Goodwin bemoans the fact that Daimler AG has taken the romance out of its owner’s handbooks. He refers to the handbooks for Mercedes cars built in the 1980s, and how they congratulated the owner on their wise decision to purchase an expensive, high quality car:

Surprising feedback from Technical Communications UK 2012 conference

We’ve just been sent the delegate feedback from my presentation at the Technical Communications UK 2012 conference: Ellis Pratt – What does the iPad 3 mean for Technical Authors? Brilliant, very thorough, very comparative, very useful, bit fast through slides – can we have a copy of slides please? … Knows his stuff, makes me want to… Read more »

Nine myths about technical writing

“We can design away the need for a user manual and online Help” The idea of a product that totally is intuitive to use, the product that sells itself, sounds terribly attractive. Often these are called commodities, and consumers tend to go for the cheapest one, or the one with the best brand image. There… Read more »