Last night, I saw Joel Spolsky speak at a London Enterprise Technology Meetup, held at the London School of Economics. Joel is one of the founders of Stack Overflow, a hugely popular question-and-answer website on the topic of computer programming. He also claimed in a blog post back in April 2000, no-one reads manuals (see our… Read more »
Category: Technical Author
Developing personalised Help documentation for software users
Some software applications enable users to configure and customise the screens and workflow to suit their situation, so wouldn’t it be nice if the user documentation could adapt to suit each individual user’s situation?
Proving your technical content is the most important content on your website
In yesterday’s post, How technical content on the Web is turning traditional marketing strategy on its head, we discussed the importance of technical content to today’s marketing funnel. You might be thinking, show me more evidence.
How technical content on the Web is turning traditional marketing strategy on its head
Kathy Sierra famously summed up most marketing departments’ approach to content in this slide: To paraphrase her, the website and brochure are a thing of beauty, while the user manual is a thing of boredom. Today, the way people use the Internet means this approach to marketing needs to change
Untangling the Web navigation conundrum
There’s been an interesting series of posts recently by Tom Johnson on enabling users to navigate through content in lots of ways (instead of just providing them with a Table of Contents and a search box). It’s the type of approach used by sites such as Ravelry.com. Ravelry is a popular social networking site, with… Read more »