Is it possible for Technical Authors to write content more quickly?

Approximately 50% of a Technical Author’s day is spent writing. However, when Technical Publications teams look for efficiencies, they tend to focus on the 50% of time spent on non-writing activities, such as researching, reviewing and planning. They assume the content itself cannot be written more quickly. To an extent, they are right, as the querty qwerty keyboard… Read more »

Customers as advocates

I attended the Customers as Advocates conference yesterday, at the invitation of the hosts Strand Writing and Design. Strand is a copywriting company, and their conference focused on the challenges of creating relationships with customers that will lead onto them providing customer references and case studies. Although the conference was focused on case studies and advocacy,… Read more »

Teaching non-readers to read

Cherryleaf has been working on a project which shows people how to teach non-readers to read. We’ve been working with Elizabeth Ainley, who has written a book, go for it!, which can be used to teach illiterate and/or dyslexic adults. Elizabeth asked Cherryleaf to help her re-write the existing instructions aimed at the adult coaches who will be using… Read more »

Five predictions for technical communication in 2015 and beyond

It’s time to put our heads above the parapet, make ourselves hostages to fortune, and predict what will happen in technical communication in 2015 and beyond. 1. “User Churn” will lead to SaaS providers looking to assist users in better ways The move towards Software as a Service (SaaS) has led to organisations worrying about “user churn” –… Read more »