User documentation – Does it matter?

It’s very hard to tell how much user documentation matters to people. One completely un-scientific way is by looking at the messages on Twitter, on any given day, that make mention of it. Below are some of the messages posted on Wednesday 4th March 2009 that mention documentation. We’ve omitted those messages that relate to… Read more »

Looking for a Technical Author in London?

Cherryleaf’s clients are often looking to work with a technical author who is based in or near London. From our location near London Heathrow Airport, we’re able to do this. Indeed, our other locations (in Brighton and near Oxford) are also with in commuting distance to the city, as well as the Thames Valley.

How Pico Projectors could help the Technical Author of the future

Pico projectors are the latest technology to be incorporated into mobile phones, and their introduction could provide technical authors with a new way of delivering technical documentation. They could be of particular interest to those writing documentation that’s used in factories, workshops and other areas unsuited to computers and paper manuals. Pico Projectors are miniature… Read more »

Why bother with user documentation in recessionary times?

Although many organisations see user assistance as a “good thing”, it’s not immune to the belt tightening that many organisations face in times of difficulty. Business expert Mike Southon recommends that in recessionary times, organisations should focus on getting sales from existing customers – so customer retention becomes ever more important. There’s a virtuous circle… Read more »

What can a Technical Author learn from a TV shopping channel?

TV shopping channels are immensely successful at selling technology to the general public. Most salesmen will tell you how good these channels are at using the power of persuasion to create and fulfill a need that might never had existed before you turned on the TV. Technical Authors could also pick up a few tips… Read more »