Cherryleaf’s Ellis Pratt was interviewed recently for an article for AccountingWeb called Don’t be a boring accountant: Lessons from a technical author. The article has been published today. It explores what accountants can learn from Technical Authors in how to avoid being seen as boring, whilst still maintaining their credibility. The full article is available… Read more »
Category: ROI
The importance of content in maximising the value of your business
According to business strategist Dr Alan Rae, it has been calculated that only 15% of the value of a company appears in the balance sheet. The rest is intangible value, which lies in four main areas: Knowledge in people’s heads – skills and tacit knowledge. Formal intellectual property rights – copyrights, patents, trademarks, brand equity etc…. Read more »
Is your Technical Author a “Quant” or a “Pundit”?
The US Presidential elections have just ended, and the big winners were the “Quants” – the statisticians such as Nate Silver, who used statistical models of big data sets to accurately predict the electoral college vote results. In competition with the Quants were the “Pundits”. These were the commentators on politics, some of whom said… Read more »
Even iPad users search for Help
One of the graphs posted in yesterday’s blog showed the number of people searching for IPad Help. Here is the graph: For a product that “just works”, there is an increasing number people searching the Web for iPad Help. However, part of that increase can be put down to the increasing number of iPad sales:… Read more »
Google Trends – Words relating to Technical Support and User Assistance
Roughly the same amount of people are searching for Support as Help: Fewer people are searching for RoboHelp and FrameMaker: Interesting to see that, even for a product that “just works”, a considerable number of people are searching the Web for iPad Help: Comparing Google searches for Oracle Support v Oracle Help; SAP Support v… Read more »