Does relationship marketing mean you also need relationship content?

Last night I saw presentations at the Content Strategy London Meetup from Rob Hinchcliffe (a community strategist), and Sara Treewater (Content project lead for Citi Private Bank’s Web and Mobile team) in which they both mentioned relationship marketing and how it was influencing content strategy. If your marketing and sales strategy focuses on developing a… Read more »

New design models for providing end user Help

Ray Gallon has recently completed a series of webinars looking at new models for providing end user Help (A Cognitive Design for User Assistance). In the third webinar, Ray looked at how people learn today and he suggested a new approach for the future. He used The Common European Framework of Reference for Language‘s description of… Read more »

Education technology – Is this also the future for Technical Authors?

(Click on the image to enlarge) Edudemic has created an infographic outlining the likely future for education. Other education sites, such as Grockit.com, suggest the future of study will have three main strands: spend some time with experts spend time on your own, and spend time with your peers If education follow this path, will… Read more »

Unifying conversation and instruction in business communication

One of the challenges organisations face is how to create a system that unifies all the different ways its staff communicate information. That’s because conversation (written and oral) can be very different from instructional information. For example, conversations are often reflective, insightful and repetitive, whereas instructions are typically results-driven, concise and commanding. We can see… Read more »

The User Manual 2.$

Here is an interesting interview between Robert Scoble and Aaron Fulkerson of Midtouch on how MindTouch’s technical communication software is changing how people work together at big companies. “We started seeing more and more of our customers—Intuit and Microsoft, Intel and Autodesk and Mozilla – launching these documentation communities where they have a body of… Read more »