We’ve created a second three minute video, this time on how User Assistance can help you save money. Simply complete the form below and we’ll email you a link to the video. UPDATE: You can view the video here
Category: marketing
How user assistance can increase your sales – video
We’ve created a three minute video on how User Assistance can increase your sales. Simply complete the form below and we’ll email you a link to the video. UPDATE: You can view the video here
Slightly off topic: 5 steps to seducing someone with chocolate
Fraser Hay is a business growth expert, with whom, from time to time, we have a chat. After each conversation, we come away with a better focus for Cherryleaf’s marketing efforts. During our most recent discussion, Fraser said we weren’t focusing enough on the pain our prospective clients may have. Sometimes, we forget to talk about that, and blather… Read more »
When will the Technical Author become the Customer Engagement Manager?
Rahal Baillie posted on Twitter a link to an article which, in passing, made reference to “Customer Engagement Management“. Julie Hunt described it as: The activity of monitoring of brand and customer conversations on corporate websites, as well as bi-directional communication extensions to external social sites. In essence, it’s about creating and managing content that… Read more »
UK Technical Authors reveal 5 business benefits of Web-based Help
Having your online Help published on the Web could do wonders to your business. Here are five business benefits: 1. Marketing SEO benefits The search engines love the type of information-rich content that online Help contains (more information), because the content is valuable and other Web sites link to it. The result is these pages… Read more »