We’ve noticed a few slidedecks and blogs recently that have been looking at the value of technical communication in marketing a product successfully. With the trend towards earning revenues over a lifetime (rather than in a single upfront payment), the marketing strategies employed by organisations is changing. Scott Abel has posted a slidedeck called “The Future… Read more »
Category: marketing
What’s happening with the ISTC’s marketing?
I’ve had some time in the last few days to initiate some the ideas mentioned in my post Marketing the technical communication profession. This relates to improving the marketing of the Institute of Scientific and Technical Communicators. Most of the work we do for clients is confidential, so it’s a pleasant change to be able to talk… Read more »
“Bad information is Marketing’s fault problem. Good information is Tech Comms’ specialty. Let’s do the maths.”
The quotation in the title is from Roger Hart’s presentation at last week’s TCUK14 conference. Roger is a product marketing manager who spent a few years as a Technical Author. In his presentation, Collateral damage: do marketing and tech comms have to fight when users get informed?, he explained some of the most powerful marketing content today is… Read more »
Technical communication as a brand – The CEO and the technical communicator
Since I wrote the post on Technical communication as a brand, we’ve been working on an idea we had for promoting the profession. The end result is another story, another free graphic novel you can download, called The CEO and the technical communicator. It’s published under a Creative Commons licence, so anyone can forward it on, as long as they… Read more »
Technical communication as a brand
One of the tea break discussions at the Congility conference I spoke at last month was over the need to improve the awareness of technical communicators and technical communication as a profession. I suggested the profession would benefit from having (and promoting) a simple positioning statement that explains the profession as if it were a brand. This… Read more »