Trends in technical communication – the funny airline safety video

The airline safety video is about actions that could save your life, but it can be very dull and mundane if you’ve flown more than once. So airlines are using the third aspect in good design – emotion – to engage with their audience. The latest video to follow this trend is from Delta Airlines: Other… Read more »

Ikea introduces the bookbook™

Here’s a new advert from Ikea: “At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas.” Will this technology catch on, I wonder?

The “Word Crimes” song – does grammar matter?

“Wierd Weird Al” Yankovic’s song about English grammar is actually quite good, and it will appeal to many Technical Authors. It’s important that someone’s message is communicated clearly, and grammar can help achieve that goal. However, the English language is always evolving. Rules change over time, and people should never be too pedantic. What do you think?