Write and own your content, or someone will write and own it for you

Adrian Baniak has written an article (3 Ways to Engage with Today’s Empowered Consumer) about how brands can “cut through the clutter” and communicate with their customers and prospect. He states one of the key ways to do this is “Write Your Own Tale, Or Someone Else Will Do It First”. This mantra was originally made… Read more »

Learning from Netflix

You’ll find our latest post for the Society for Technical Communication on its Notebook blog. It’s called Letter from the UK: Learning from Netflix: “Netflix can track and analyse, in minute detail, the behaviour of every person who watches a programme on its service. The rumour is that Netflix used its “big data” to decide what… Read more »

Does relationship marketing mean you also need relationship content?

Last night I saw presentations at the Content Strategy London Meetup from Rob Hinchcliffe (a community strategist), and Sara Treewater (Content project lead for Citi Private Bank’s Web and Mobile team) in which they both mentioned relationship marketing and how it was influencing content strategy. If your marketing and sales strategy focuses on developing a… Read more »

Next Advanced Technical Writing Techniques Course: 22 April 2013

You’ll find our next public Trends in Technical Communication Workshop – Advanced Technical Writing Techniques training course is scheduled for Monday 22 April 2013. We’ve added some more comments from delegates to the page. “Excellent over-view and will be useful for practical application. Much food for thought – useful for starting ideas on improving (the) existing… Read more »