Adrian Baniak has written an article (3 Ways to Engage with Today’s Empowered Consumer) about how brands can “cut through the clutter” and communicate with their customers and prospect. He states one of the key ways to do this is “Write Your Own Tale, Or Someone Else Will Do It First”. This mantra was originally made… Read more »
Category: content marketing
German Manager discovers the secret to writing product information in English
Sometimes, we are asked by German clients to improve the English text in their product information sheets. Although their staff speak and write excellent English, they recognise their marketing copy can appear a little stilted, “wordy” and unclear. The sentences may be grammatically correct, but no native-English speaker would ever write them in that way…. Read more »
Does making user manuals freely available increase product sales?
The debate as to whether to make user manuals available to everyone (regardless of them being a customer or not) is one that continues in the software sector. Some companies advocate it as part of a “try before you buy” product marketing strategy; others have concerns as to whether it will adversely affect their sales or their competitive advantage…. Read more »
Is search dying? Your manual within 140 characters?
Internet Psychologist Graham Jones wrote an article last week, in which he stated, search is dying, and is being replaced by sharing information socially. “So worried is Microsoft about Google that they haven’t realised that Google is not their real competition any more. It is the likes of Twitter and Ecademy…Google already knows this. Much… Read more »
What can Technical Authors learn from celebrity chefs and musicians?
We wrote recently about the Attention Economy and the challenges faced by technical publications departments. So what about other business sectors that are facing similar problems – can we learn from them? Andrew Savikas has been looking at some of the ways in which the Publishing industry, aspiring young musicians and celebrity chefs have been… Read more »