The Government Digital Service has been working on establishing a standard design for its technical (i.e. developer) documentation. This content is for systems architects, developers and users of the GOV.UK platforms and APIs. You can see an example at: GOV.UK Platform as a Service Cherryleaf was given a preview of the new design a few months… Read more »
Cherryleaf Blog
Reducing the reading age for our website
Following on from James Mathewson’s presentation at Content Strategy 17, we’ve been reflecting on Cherryleaf’s main website, and the improvements we could make to it. One thing we have started to do is reduce the reading age for the content. Reading age measures are also, in effect, readability measures. So any improvements also benefit people… Read more »
How IBM uses audience intent modelling
I spoke at, and attended, the Content Strategy Applied 2017 conference last week. One of the keynote speakers, James Mathewson, provided a fascinating description of how IBM uses audience intent modelling to map its content plans. By doing this IBM is able to align its content with the buying cycles for their target personas. This planning… Read more »
Technical writing builds trust in your organisation
I spoke at, and attended, the Content Strategy Applied 2017 conference last week. One of the keynote speakers, Madi Weland Solomon, explored what the impact of content has on users, and the trends that will inform content strategy in the near future. She said one of the key challenges for organisations will be dealing with the loss… Read more »
How old are your readers?
In his newsletter last week, internet psychologist Graham Jones mentioned research that had looked into what makes some web content more shareable than others. The researchers had analysed articles on Medium, and found there were several key factors. One was the length of the content – around 1,800 words ( approximately 7 minutes reading time). Another was… Read more »