The content management and single sourcing challenges for the UK Parliament: I understand Queen’s speech delayed bc it has to be written on goat’s skin. That takes a week 1/2 — Nicholas Watt (@nicholaswatt) June 12, 2017 However, all is not quite what it seems: “Just when you thought Goatgate had been cleared up, along… Read more »
Cherryleaf Blog
The new marketing funnel for software and other technology products
Prospective customers today know more about products than they have ever done. Many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and many of them never even touch the product before buying it. This means the “marketing funnel” has changed into a loop…. Read more »
Unifying pre- and post- sales content
From the Cherryleaf Podcast: We ask, should marketing and technical communiations be unified?
Just in time documentation – some pros and cons
Bri Hillmer has written two articles on Just-In-Time documentation (https://www.knowledgeowl.com/home/just-in-time-documentation-a-practical-guide and https://www.knowledgeowl.com/home/just-in-time-documentation). This is an alternative to what she called Just-In-Case documentation. The idea is you write topics that answer real world queries users ask the Support team. This rather than writing a comprehensive user guide, just in case someone wants to know about topic… Read more »
Why we’ve launched the Cherryleaf podcast on technical communication
Earlier this month, we started the Cherryleaf podcast, and we’re currently publishing a new episode each week. I thought it might be useful to explain why we’ve done this, instead of publishing videos. For the audience members, they are able to do something else at the same time as listening to a podcast. For example,… Read more »