Every Page is Page One – Interview with Mark Baker at UAEurope 2017

Here is an interview we carried out with Mark Baker, author of Every Page is Page One. The interview is interspersed with audio snippets from Day 1 of the UAEurope 2017 conference. Presentations: Caroline Loverage (Thermo Fisher Scientific). Teaching by Example: Worked Examples in the Documentation of Complex Systems Kelly O’Brien (Kayako). Practical Information Architecture: Building Templates… Read more »

Goatskin single sourcing

The content management and single sourcing challenges for the UK Parliament: I understand Queen’s speech delayed bc it has to be written on goat’s skin. That takes a week 1/2 — Nicholas Watt (@nicholaswatt) June 12, 2017 However, all is not quite what it seems: “Just when you thought Goatgate had been cleared up, along… Read more »

The new marketing funnel for software and other technology products

Prospective customers today know more about products than they have ever done. Many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and many of them never even touch the product before buying it. This means the “marketing funnel” has changed into a loop…. Read more »

Just in time documentation – some pros and cons

Bri Hillmer has written two articles on Just-In-Time documentation (https://www.knowledgeowl.com/home/just-in-time-documentation-a-practical-guide and  https://www.knowledgeowl.com/home/just-in-time-documentation). This is an alternative to what she called Just-In-Case documentation. The idea is you write topics that answer real world queries users ask the Support team. This rather than writing a comprehensive user guide, just in case someone wants to know about topic… Read more »