Technical Author Mentoring Programme – TAMP

We’ve made a slight adjustment to one of our services, renaming it “Technical Author Mentoring Programme” – TAMP. We’ve made this change to more accurately describe this service. TAMP typically comprises a one hour session at an agreed date and time, on a weekly or monthly basis. Mentoring can be provided through a combination of… Read more »

When not reading the manual really did cost money

According to an article in the Virginian Pilot, a local man was able to reprogramme an ATM to give out $20 notes instead of $5. What the article didn’t reveal was that it’s suspected that he did it by reading the operator manual for this machine. Unfortunately, the original installation engineer probably didn’t read the… Read more »

Some nice feedback about Cherryleaf

We received a nice email today: “Your concept of how to run an agency to help authors as well as clients is truly inspired and I can tell you that your reputation is growing, not just in the author community but also companies. People out here are mentioning Cherryleaf in very positive terms. Most of… Read more »

New DITA Machine Industry Subcommittee

The OASIS DITA TC has formed a Machine Industry Subcommittee to promote best practices and develop a design for structured, intent-based authoring of content for the machine industry. The subcommittee will develop a top-level plan for topics and domains, DITA DTDs and schemas. It will validate designs against sample content and embed sample documents to… Read more »

Article on the Basics of Copywriting

Writing sales, marketing and advertising related text, or “copywriting”, is a foreign field to a lot of people. You need to write something that catches someone’s attention and convince to do something. Taken from our e-learning course on copywriting, Dr Alan Rae has written a short article that introduces the basics of copywriting, helping you… Read more »