Kevin Kelly has posted an interesting post called “Better Than Free.” It’s about what succeeds in a market where most assets are free. “The internet is a copy machine….When copies are super abundant, they become worthless. When copies are super abundant, stuff which can’t be copied becomes scarce and valuable.When copies are free, you need… Read more »
Cherryleaf Blog
New how-to/instructional video sites
Another how-to/instructional video site has been launched – Howcast. The video player on the site lets you jump to different chapters or steps, lets you zoom in for a better look, and provides the transcript as well. Viewers can add comments in the form of tips, warnings and facts to each video. Howcast joins Expert… Read more »
The ROI of documentation and support
In two conversations this week, the issue of “how do you measure the value of documentation?” has come up. The benefits of user documentation (reduced support calls, increase in the perceived value of the product, happier customers, better customer retention, increase product usage etc) can be identified, but it can be hard to measure them… Read more »
121s – review
Our first day of 121 meetings went really well yesterday. It’s always a surprise what ideas and suggestions other people have, and it’s always a pleasure to give advice and feedback. Everyone turned up early – is that a technical author trait, I wonder? No-one got lost; everyone found us. We’ll be scheduling more dates… Read more »
Special Report – So you want to become a technical author?
We’ve just added a special report to our Web site called “So you want to become a technical author?” We get quite a few calls from people who would like to become atechnical author, so we decided to compile a report that should give them the information they need.