Cherryleaf is undertaking a benchmarking survey of Technical Publications teams based in the UK. Participants will be give a copy of the summary report of our findings that we’ll be putting together. If you head up a team of 3+ writers, which is based in the UK, and you’d like to participate, then please contact… Read more »
Cherryleaf Blog
In a downturn, is it better to use contractors, permanent staff or an outsourcing company?
In a downturn, priorities in a business often change, and these changes can affect technical authors as much as others. At the London Connections event earlier this week, where I was promoting Cherryleaf’s technical writing services, I was chatting to Mike Southon about business strategies in a downturn. Mike is Visiting Fellow in Innovation and… Read more »
There’s the tribe, where’s the technical author?
I’ve just downloaded Tribes Q&A, a fan book inspired by Seth Godin’s latest book “Tribes: We Need You to Lead Us”. The book talks about the basic need humans have to connect with other human beings from a social and a commercial perspective. There’s one sentence that stood out for me: Connecting people and giving… Read more »
The user manual in advertising
A photo of a mid-1980s ledger application for the IBM PC. The ad copy stated: “For the introduction of the IBM PC, we designed the packages and software manual, creating, instead of the industry’s usual cheap plastic binders, hard-bound linen covers and slipcovers in pastel colors to stress cultural elegance and personal values.” Spotted in… Read more »
The user manual in TV advertising
I came across these classic TV adverts today, which feature the humble user manual. Would an advert like this work today?