We ask the question, because a need for a “Director of Content Marketing” is being discussed by a number of Web 2.0 related blogs. According to Wikipedia, it is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In… Read more »
Cherryleaf Blog
New Technical Author vacancy: Thames Valley, £30K-£45K
#3531 Technical Author, Thames Valley (Berkshire), £30K-£45K
Tony “Dr DITA” Self’s London DITA workshops this March
We’ve managed to arrange for Tony Self (“Dr DITA”), to break his journey again (this time it’s Melbourne to Seattle) and deliver his Beginners and Advanced DITA training workshops in London. This time, the advanced course will be more advanced and delegates will receive a free copy of a DITA utility that Tony has been… Read more »
What I learnt from 21 hours of interviews with UK Documentation Managers
After conducting 21 hours of interviews with Documentation Managers and writing a 7,000 word report on the findings, two factors stand out: 1. The importance of usability testing documents.2. The importance of measurement. As the saying goes, you can’t manage what you can’t measure. UPDATE: The report is now available for purchase via the Cherryleaf… Read more »
Will Twitter change the way customer service is provided?
The debate about the usefulness of Twitter in User Assistance (aka technical writing) is starting to take off: Charlene Kingston will be speaking at the WritersUA conference in March about integrating Twitter. The Carphone Warehouse has started to use Twitter to support its users. See “Mind the gap” and guy1067 on Twitter Uploaded on authorSTREAM… Read more »