Although many organisations see user assistance as a “good thing”, it’s not immune to the belt tightening that many organisations face in times of difficulty. Business expert Mike Southon recommends that in recessionary times, organisations should focus on getting sales from existing customers – so customer retention becomes ever more important. There’s a virtuous circle… Read more »
Cherryleaf Blog
What can a Technical Author learn from a TV shopping channel?
TV shopping channels are immensely successful at selling technology to the general public. Most salesmen will tell you how good these channels are at using the power of persuasion to create and fulfill a need that might never had existed before you turned on the TV. Technical Authors could also pick up a few tips… Read more »
Twittering Technical Communicators
The technical writing community is starting to take Twitter to its heart. The people below are a mixture of technical communicators and entrepreneurs (plus one celebrity – Stephen Fry) whom we’re following. Updated: 24 February 2009 If you’re just starting out on Twitter this may give you a headstart on who to follow: Get your… Read more »
Microsoft Help v.3 Preview
April Reagan of Microsoft will be talking about Microsoft Help v3 at the WritersUA conference: “Microsoft Help 3 is a new client help system. This help system has been built from the ground up with simplicity, performance and relevance in mind. It was not a straightforward road in getting the project approved, and with a… Read more »