One of the most recent trends organisations are starting to look at is creating a “customer experience strategy”. “Customer Experience Management” is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company. With so many people describing their experiences as customers via Social Web sites, Blogs and other media, it’s becoming increasingly important to ensure customers have… Read more »
Cherryleaf Blog
Behind the scenes at the Cherryleaf photo shoot
Earlier this week, we had some publicity photos taken at Image1st’s photo studio in central London. We’ll be adding some of them to our Web site in the near future (the ones above are just some we took on the day). Elizabeth, the makeup artist, asked the inevitable question, “so what do you do?” It’s often very… Read more »
The “risk challenge” for businesses emerging out of the recession
The fear of risk seems to be growing in significance within organisations. According to Intellect, the trade body for UK technology companies: Operating risks have changed significantly as a result of prevailing economic conditions over the past 18 months. Companies have been under severe economic strain and are focused on adjusting to a drastically changed… Read more »
Fitting technical documentation into a Social Web strategy
Social Media experts, such as David Armano, of Dachis Corp, are proposing new business measures for assessing the effectiveness of social media marketing. Armano is proposing five key measurement factors: Attention: how many people are clicking on your site, blogs or tweets? Engagement: how much interaction there is between the community and you? Authority: your… Read more »
Augmented Reality for maintenance and repair-BMW
BMW research projects – virtual world meets reality. In future, the real world is set to combine with the virtual at BMW Service. BMW Augmented Reality creates this bridge and extends the real world by adding virtual information. BMW Service is planning to use this technology as a means to assist BMW Service staff in… Read more »