Ellis to speak about documentation as an emotional experience at TCUK 2010

Ellis Pratt, Sales and Marketing Director at Cherryleaf, will be speaking at this year’s Technical Communication UK conference on “Documentation as an emotional experience for the user”. Many organisations are starting to look at creating a ‘customer experience strategy’. This is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company…. Read more »

The infinitely reusable document

Alongside Education and Publishing, Design is a profession from whom Technical Communicators can learn a great deal. The BBC TV series, The Genius of Design, looked at new trends towards green, “cradle to cradle”, design, where components in objects are designed to be capable of being stripped down and reused infinitely. I’ve never head anyone… Read more »

Three Technical Communicators discuss trends in technical communication

Scriptorium has published the recording of the webinar it hosted on trends in technical communication. In this webinar, Ellis Pratt, Sarah O’Keefe and Tony Self discussed emerging trends in technical communication. Trends in technical communication for 2010 There was a suprising amount of unanimity between the three of us.

Technical writing company creates single source cost reduction calculator

We’ve added a further simple online calculator to the Cherryleaf Web site. This one is for calculating the potential savings in support costs derived from a single sourcing content management system. See our Single Source Cost Reduction Calculator page. We’re also developing a more comprehensive spreadsheet to help you measure the value of documentation. Contact… Read more »