This post is from Cherryleaf guest blogger, Derek Bishop. Designing and building a new service always comes with risks, especially in the recession. But with more entrepreneurs and small businesses emerging, many of which providing friendly efficient customer service (due to the size of the business and amount of responsibilities), large organisations are now being forced… Read more »
Cherryleaf Blog
Why listening to your customers is so vital
This post is from Cherryleaf guest blogger, Derek Bishop. If ever there was a time to listen intensely to your customers, now would be that time. It has never been more important to really understand what the customer pressures, needs, wants and expectations are. It is important to truly understand what’s driving the reason for… Read more »
The tiny, tiny user guide
Here is a scan, in actual size, of two pages from a user guide that came with a speaker we purchased this week: Less isn’t always more, particularly when it comes to the size of the typeface.
An innovative approach for a user manual from Samsung
Here is a very innovative approach to providing a user guide, from Samsung : According to Vitamin Design: These books actually contain the phone. Each page reveals the elements of the phone in the right order, helping the user to set up the sim card, the battery and even slide the case onto the phone…. Read more »
Connecting the online and offline customer experience
This post is from Cherryleaf guest blogger, Derek Bishop. One of the most common issues affecting organisations and the ability to maximise the profitability of contact centres is the disconnect between the online and offline experience. Derek argues that a well constructed online and offline approach will ensure that customers are receiving the same levels… Read more »